Video ads run inflight are like television commercials presented to a captive audience. With a run time between :30 and :90 seconds, you should have plenty of opportunity to explain what it is that makes your brand stand out from the rest.
Since these spots must be watched during the take-off phase of a flight, they are a premium advertising slot. Passengers are not able to use their devices during this part of the flight, so all eyes will be on your ad for a full :30 seconds.
If passengers are looking for something to distract them from the time remaining on the flight, a long form in-flight video may fit the bill. You can produce a video that is up for five or ten minutes long and contains plenty of information about your products and services.
Reading magazines is a great way to pass time in-flight, and your company can be featured in prime locations within the magazines that are supplied to the passengers. Arbitron estimates that up to 80% of flight passengers at least browse the magazines, meaning this is an excellent advertising option – and one that is likely to be more effective than other print ads.
As far as a marketing statement goes, you can’t make much of a bigger splash than you will make when you wrap a whole plane with your brand. You can opt to wrap just a single plane or a whole fleet, based on your budget.
There is a lot of surface area available on overhead bins within an airplane, and that area is ripe for advertising messages that can be supplied by your company. Most passengers deal with the overhead bins once or twice during a trip, so your message is sure to be noticed.
Selling a product that is a good fit for samples? Consider passing them out on flights to passengers who will be interested in seeing something new while in route to their destination.
The back of the seat in front of you is the natural place to look while flying – so why not fill that space with an ad? Inserts can be placed throughout the plane for maximum visibility.
Another blank space within an airplane is the table trays, but you can change that by purchasing advertising on these surfaces.
Everyone on a flight loves free WiFi, so they will love your company for giving it to them. To make sure this ad option is worth your investment, you can show a video or ask for information before access to the WiFi is granted.